High-competition keywords are the more broad phrases that authoritative websites often rank well for in the SERPs. When users search for phrases like this, they show a higher level of interest in that topic and are more likely to engage with the content they find. It’s a specific, longtail keyword, and top-ranking search results are from Tripadvisor (a travel forum and directory).

“deep sea fishing tour where you can swim with dolphins” Take this low-competition phrase for example: Most frequently, forums and directory sites appear at the top of the search results for low-competition phrases. They have fewer high-authority, topical websites trying to rank for them. Low-competition keywords offer great opportunities to drive website traffic. Hyper-relevant to your business offerings.Long-tail phrases (three or more words).Should you avoid high-competition keywords?Ī low-competition keyword is a keyword (or phrase) with fewer businesses or websites trying to rank in the search engines for it, aka less competition.Ĭriteria that make up low-competition keywords include:.How to make the most of low-competition keywords.Why are low-competition keywords important?.That’s where low-competition keywords come in. It will help you identify new opportunities to grow your website traffic and, ultimately, your customer base.īut ranking in the search engines can be difficult when you have a new website or are trying to launch a new service or product.

Keyword research is an essential method for any digital marketing strategy.

Google ranking keywords